Position: Digital Sales Strategist II
Job ID: Digital Sales Strategist II
Date Listed: August 11, 2023
Closing Date: November 11, 2023
Job Duties
The Potter’s House of Dallas is seeking a digital marketing specialist with sales experience who is passionate about crafting an engaging and effective product sales program that fosters TPH Dallas’ growth and delivers a positive digital experience for its supporters. The scope of the role includes management of the multiple web store using your knowledge of HTML and CSS, landing pages, SEO, marketing automation, and email marketing. The person who fills this role will also help to advise on social media campaigns, and third-party lead gen programs. This position takes an analytic approach to create more awareness and leads for TPH Dallas’ services. This individual will assist with developing marketing and user experience efforts to optimize e-commerce conversions, assisting the Executive Sales Director with aligning with TPH’s Digital and Marketing teams’ strategies, and driving revenue through the sale of physical and digital products to contribute to TPH’s mission.
Duties & Responsibilities: Responsibilities including but not limited to:
- Perform extensive research on items to be posted and determine the best possible price.
- Assist with day-to-day operations of the ecommerce portals, including content updates, pricing and promotions, product management, customer communications, and marketing.
- Use data to shape product design decisions and launch and empower tracking the effectiveness of change.
- Create and manage e-commerce and related content to understand user-profiles and customer journeys to proactively identify customer needs and optimize conversions.
- Work in partnership with TPH’s Digital and Marketing teams to develop and deploy strategies for improving customer acquisition, engagement and retention by leveraging available analytics and SEO best practices to develop content.
- Work closely with customer service to execute content and site enhancements and effective processes for maintenance that improve user experience and increase conversions and retention.
- Generate ecommerce reports, including campaign performance, product performance, user behavior, and content as requested to measure success.
- Leverage available analytics and tools to measure/understand user trends and growth opportunities and make content improvements and product recommendations based on these insights.
- Provide deliverables and adhere to timelines conducive with meeting departmental goals.
- Work closely with customer service to execute content and site enhancements and effective processes for maintenance that improve user experience and increase conversions and retention.
- Develop new business while identifying client-specific digital ad sales opportunities.
- Collaborate with the markets to expand digital solution opportunities with existing customers.
- Maximize revenue through a consultative sales approach, with the ability to represent solutions across the full portfolio of Stats Digital: programmatic display, audio, and video, paid social, targeted email, and native advertising.
Basic Qualifications:
- Bachelor’s Degree
- At least 2-3 years of relevant experience in Digital Marketing
- 1-3 years of experience in retail, sales, hospitality or a customer focused support role is preferred
- Must be able to travel up to 5% of the year
- Must attend networking conferences and events, approaching and fostering new contacts whenever the situation fits
Preferred Qualifications:
- Ability to utilize vendor relationships to locate high-valued, collectible merchandise to sell on e-commerce platforms.
- Experience maintaining CMS and eCommerce platforms including pricing, promotions, and product management for both physical and digital products.
- Experience with digital marketing strategies, campaign planning and implementation, KPIs, and reporting across channels and tactics.
- Experience creating and optimizing digital content. Proven success optimizing content for increased engagement and conversions with conversion funnels, SEO/SEM best practices, Google tools, personalization principles, and testing methodologies.
- Experience with web design and development processes.
- knowledge of promotional products, decorated apparel, warehouse and fulfillment.
- Ability to research digital advertising clients and target prospective new clients.
- Ability to excel in a highly competitive environment and adaptability to a rapidly evolving media landscape.
- Excellent analytical, written, oral communication, and presentation skills
- Displays a high level of digital sales acumen.
- Ability to research digital advertising clients and target prospective new clients.
- Ability to excel in a highly competitive environment and adaptability to a rapidly evolving media landscape
- Excellent analytical, written, oral communication, and presentation skills.
Benefits:
- 401(k)
- 401(k) matching
- Dental/Vision insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
Schedule:
- 8-hour shift
- Must be able to travel up to 5% of the year.
- Ability to work from 6:30 am – 2 pm on Sundays and some Wednesday nights from 7 pm to 9 pm and other non-traditional work hours as needed.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. Such tasks shall be capable of being performed with reasonable accommodation, if necessary, that does not impair a business necessity or impose an undue business hardship and without presenting a direct threat to the safety to the applicant or others.